ESPN College Basketball: 2017 Rebrand

ESPN College Basketball: 2017 Rebrand

Produced at: Troika
Client: ESPN
Creative Director: Gil Haslam
Art Director: Mike Arcangeli
Role: Design

 

A sampling of the designs I worked on for the beautiful, fun madness that was the 2017 ESPN College Basketball rebrand.

Franchise Development: Studio Update

ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand

Player Elements

ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand

Team Elements

ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand

Sponsor Elements

ESPN College Basketball 2017 Rebrand
ESPN College Basketball 2017 Rebrand