LA Rams: 2020 So-Fi Stadium Graphics Package

Produced at: Troika

Client: Los Angeles Rams
Creative Director: Gil Haslam

Art Directors: Adrienne Wollman (Match Package), Neng Tea (Insert Package)

Producer: Ben Nelson

Design: Adrienne Wollman, Neng Tea, Mark Lee

Animation: Jim McDaniels, Matt Barretto, Dakota Hopkins

In the spring and summer of 2020, I was fortunate enough to work the team at Troika to build the LA Rams’ new in-stadium graphics package from the ground up. We wanted to create something uniquely “LA” for fans to deliver a truly unforgettable in-stadium experience. From hype moments and player highlights to media day builds and informational stats, we created a cohesive package that could level up in energy to match the pace of the game.