LA Rams: 2020 So-Fi Stadium Graphics Package

Produced at: Troika

Client: Los Angeles Rams
Creative Director: Gil Haslam

Art Directors: Adrienne Wollman (Match Package), Neng Tea (Insert Package)

Producer: Ben Nelson

Design: Adrienne Wollman, Neng Tea, Mark Lee

Animation: Jim McDaniels, Matt Barretto, Dakota Hopkins

In the spring and summer of 2020, I was fortunate enough to work with a crazy talented team to build the LA Rams’ new in-stadium graphics package from the ground up. We wanted to create something uniquely “LA” for fans to deliver a truly unforgettable in-stadium experience. From hype moments and player highlights to media day builds and informational stats, we created a cohesive package that could level up in energy to match the pace of the game.

Not only that, this package lives on the Infinity Screen at So-Fi Stadium (aka the world’s largest end-to-end video board). This behemoth display spans 70,000 square feet, weighs roughly 2.2 million pounds, and contains approximately 80 million pixels. This meant that our team was working and rendering at well over 11,000 pixels wide for full sized animations.